IBM and CAB collaborated to host a webinar specifically developed for CAB’s membership on 26/5/2017. The webinar dealt with how data analytics can be used to enhance the operations of Caribbean banks using a very simple and user friendly platform. Some of the issues addressed were:
- Bank Offer Acceptance
- Marketing Campaign Optimization
- Loan Loss Provisioning
- Market Basket Analysis (Effective Cross-Selling)
The webinar was attended by over 30 persons and due to the response we will be offering this again. Don’t miss it!!!